Challenge
Terraces, a prominent clothing store with a stylish glass-fronted exterior, faced a significant challenge with merchandise fading. The fading of clothes was attributed to three main factors: heat, UV light, and visible light. The store required a solution that would protect their valuable inventory without sacrificing the aesthetic appeal of their storefront or the ability for potential customers to see inside.
Solution
The store opted for an advanced window film that provided UV protection and reduced heat and visible light transmission without significantly darkening the windows. The film’s specifications were carefully selected to:
UV Blocking: The film offered over 99.5% UV light rejection, which is a primary cause of fading.
Heat Reduction: It efficiently reflected solar heat, reducing the temperature inside the store and consequently slowing the fading process.
Visibility Maintenance: The film’s high optical clarity ensured the store’s display remained visible to passersby, preserving the store’s inviting appearance.
The installation process was conducted by professional technicians with minimal disruption to store operations, ensuring a flawless finish that was virtually invisible to the naked eye.
Results
Post-installation, the window film achieved the store’s objectives with several additional benefits:
Extended Merchandise Life: The reduced exposure to UV light and lower temperatures helped in preserving the colour and integrity of the merchandise.
Enhanced Shopping Experience: The store’s interior became more comfortable due to the reduced heat, providing a better environment for customers.
Aesthetic Preservation: The storefront maintained its original look, critical for the store’s brand image.
Energy Savings: With less heat entering the store, there was a noticeable reduction in air conditioning costs.
